Pre-Seed Round · Hyderabad, India · 2026
India's first social wellness club — contrast therapy, compression, clean air, and community. Not a gym. Not a spa. Something India has never seen.
Training infrastructure in India is world-class. CrossFit boxes, F45 studios, boutique fitness — all growing at 18.8% CAGR. Yet recovery is treated as an afterthought. No cold plunge. No contrast therapy. No guided protocol. No community. The work breaks you down. Recovery builds you up. Only one side of that equation currently exists.
Week three feels harder than week one. Tightness becomes stiffness. Fatigue becomes injury. Consistency becomes burnout. The serious athlete — marathon runner, CrossFitter, longevity-focused tech professional — has no dedicated space to restore. They train in premium environments. They recover nowhere.
Not a gym. Not a spa. Not a clinic. A dedicated space where recovery is the product — guided, scientific, communal, and deeply Indian.
Guided contrast immersion classes for 6–8 people. Finnish sauna and private infrared suites. The social heart of the facility — shared neurochemical experience that builds the deepest community bonds in wellness.
Passive, effortless recovery. NormaTec pneumatic boots, HyperIce, and Therabody devices. Members sit, decompress, and recover while technology does the work.
The credibility layer. Chiropractic care, vitamin infusions under MBBS supervision, and certified lymphatic drainage. What separates Recovery Rooms from a spa.
The social anchor. A space to decompress, connect, and refuel. Bone broth, adaptogens, tart cherry, turmeric lattes — rooted in Indian heritage ingredients the global wellness industry imports at premium prices. 60–80% gross margins.
Huberman, Attia, and Rogan have pre-educated millions of Indian consumers on exactly these protocols — 11 minutes cold exposure per week, 57 minutes heat, contrast therapy, compression. The demand is built. The facility isn't.
India's fitness market hits ₹16,200 crore in 2024, growing at 15% CAGR. Premium and boutique segments grow at 16–18.8%. 1,500+ annual running events. CrossFit boxes in every major city.
In September 2025, GST on wellness services was reduced from 18% to 5%. This single structural change makes premium wellness meaningfully more affordable and dramatically improves operator unit economics.
Health spending in urban India has permanently shifted upward. The professionals who changed their diets, bought wearables, and joined premium gyms post-COVID are now ready to invest in recovery.
Social wellness clubs have proven the concept, attracted serious capital, and demonstrated that recovery commands luxury pricing. None exist in India.
Valuation · NYC's defining social wellness club
Total raised · Rapid multi-city expansion
Valuation (2022) · Social wellness pioneer
Drop-in guided contrast sessions in the heart of London. Member-driven community. Clean, minimal experience design.
Our BlueprintIndia fitness
market 2024
CAGR · Premium
segment 16%+
Penetration vs
25% in the US
GST reduced
from 18% · 2025
Hyderabad offers a first-mover advantage — lower setup costs, a growing fitness base anchored by communities like Hyderabad Runners Society, pickleball and paddle playing communities, and a tech-driven population already primed for recovery. From there, we scale into Mumbai for premium monetization and brand visibility, and Bangalore for its performance-focused, early-adopter audience — together capturing India's full spectrum of fitness demand, from emerging adoption to serious recovery spend. Globally, the category is being defined by Othership, Rebase Recovery, Bathhouse, and Remedy Place. No scaled equivalent exists in India today.
Age 25–45, upper-middle to HNI. Already spending ₹8,000–18,000 on individual IV sessions. Already buying NormaTec home devices at ₹84,999. Marathon runners, CrossFitters, and tech professionals following Huberman protocols. The customer is pre-educated. They're waiting for the facility.
Cryotherapy, NormaTec, IV therapy, HBOT. Positioned as luxury wellness clinic targeting beauty, weight loss, anti-aging. No community, no guided classes, no social wellness format.
Guided cold plunge sessions. Single modality. No sauna, no compression, no café, no membership model, no community programming.
NormaTec compression therapy. Single service provider across 27 centres. No thermal services, no community, no experience design.
Contrast immersion classes + compression lounge + clinical recovery + Recovery Café + HEPA clean air + membership community. India's first social wellness club.
Guided contrast immersion classes for 6–8 people. Shared neurochemical experience is the most powerful community-building force known to psychology. When a group enters ice water together, every person simultaneously experiences a 250–530% norepinephrine surge. The bonds formed are deeper than anything a gym can create.
HEPA + activated carbon filtration. Positive pressure environment. Live indoor vs. outdoor AQI display at reception.
"You train in Hyderabad. You recover in the mountains."
Not a juice counter. Bone broth, adaptogens, tart cherry, turmeric lattes, electrolyte drinks. Rooted in Indian heritage ingredients the global wellness industry imports at premium prices. 60–80% gross margins.
Guided group sessions, 6–8 people, 45 minutes. Sauna + cold plunge + breathwork. Hero product. Community engine.
3 suites. Finnish sauna + individual cold plunge. 45-min or 90-min. Suite membership at 2.5× standard rate.
NormaTec pneumatic boots, HyperIce, Therabody. Passive recovery. Gateway service. 20–30 min sessions.
Communal Finnish at 85–95°C. Private infrared at 60–70°C. Separate protocols, different member needs.
Bone broth, adaptogens, tart cherry, turmeric. Functional recovery food with its own brand identity.
Athletic performance and injury maintenance. Foreign-trained practitioner, part-time initially.
Myers' Cocktail, vitamin C, NAD+. MBBS medical director required. 70–85% gross margin.
Manual lymphatic drainage (Vodder technique). Premium upsell for athletes post-competition.
Predictable, recurring, retention-driven. Standard and Suite tiers with monthly, 6-month, and annual options.
Classes at ₹2,200 peak / ₹1,600 off-peak. Suite sessions at ₹3,500. Drives new member conversion.
60–80% gross margin on beverages. Clinical add-ons phase in with scale.
Guided contrast classes
Compression lounge
Sauna access
Private suite sessions
2 guided classes/week
Full facility access
Single session
No commitment
Suite drop-in: ₹3,500
Standard: ₹80,000 / 6 months · ₹1,44,000 / year | Suite: ₹2,00,000 / 6 months · ₹3,60,000 / year
₹3.5 crore covers the full build and 18-month runway to profitability. A Phase 2 raise of ₹1–1.5 crore for operating capital expansion will be considered once early member traction is demonstrated — giving investors a clear second entry point.
Location signed
Hyderabad
Build & fit-out
Equipment install
Soft launch
Founding members
Full public
launch
Break-even
~₹14.2L / mo
Members + drop-ins + add-ons
Mumbai
Location 2